Pain Point Analysis
I went through their existing wireframes and live beta to identify pain points and issues with the application. I would then present solutions for these issues to the product manager who would decide to implement what was feasible.
(Above) State of the app I was analyzing
(Above) Example of Pain Point Analysis
Workflow Documentation & Recommendations
I suggested workflows and identified paths for users to complete a series of actions. I would then explain the benefits and drawbacks of these workflows to the team
Created Sketch Files of Workflows
Documented Pain Points with Recommendations
Consolidated Market Research
(Above) Workflow Documentation
(Above) My Wireframes
After discussing overall goals of the app, we brainstormed competitors and ideal user types for the software. This meant competitive analysis matrices and user personas.
(Above) Brainstorm Session